Overview
Google requires all Play Console developer account owners to verify their identity. This includes providing legal business information and a D-U-N-S number for Organization accounts.
Warning: Uscreen exclusively supports Google Play Business (Organization) accounts for new Android app launches to avoid restrictive testing delays. If you are launching a new app, you must verify as an Organization.
Failing to comply may result in account suspension and the unpublishing of apps from the Play Store!
Example:
Steps to Follow
Log in to the Google Play Console:
Head to Google Play Console and log in with your developer account.
You should see prompts or notifications regarding verification requirements.
Complete the information verification. Follow the instructions in the Console to provide your required business information. Ensure all details are accurate and exactly match your legal documents.
Request a DUNS Number (if applicable):
Visit Dun & Bradstreet to request your DUNS number if needed.
Enter your business information and submit the application.
Once received, input the DUNS number into your Play Console account.
Submit Verification Documents:
Upload any required legal documents (government ID, and other business registration documents for companies).
Google will review the information, and you will receive updates on the status of your verification.
Check for Updates:
Check for notifications from the Play Console regarding the verification process. If additional information is needed, respond promptly to avoid delays.
Act Fast:
Google has imposed strict deadlines, and failure to comply may result in your apps being unpublished and your developer account suspended.
Key Requirements
Legal Business Information: Google requires the verification of the developer account owner’s business information. If your account is listed as a business, you’ll need to provide:
Legal business name
Registered business address
Tax Identification Number (TIN) or other relevant documentation
DUNS (Data Universal Numbering System) number (for businesses in certain regions)
DUNS Number: A DUNS number is a unique nine-digit identifier used to verify the legitimacy of your business. Google requires this for some developers to confirm their business status.
You can request a DUNS number through Dun & Bradstreet. This process may take some time, so we recommend starting it immediately if you don't already have one.
Identity Verification: Identity verification is strictly enforced by Google. To ensure your apps remain available to your Members, you will need to:
Upload a business registration document to verify your Organization account. (Legacy individual accounts with live apps will require a government-issued ID instead).
Ensure your contact information, including your email and phone number, is current and verified in the Play Console.
Why Is This Important?
Google’s new verification requirements are part of a broader effort to ensure that only legitimate apps and developers are operating on the Play Store. By complying, you:
Avoid suspension of your developer account.
Prevent your apps from being removed from the Play Store.
Build greater trust with users and improve your app’s reputation.
Non-compliance with the verification process by the deadline set by Google may lead to your account being suspended and apps being unpublished.
Why Can’t Uscreen Handle This?
Google requires the business owner to manage and verify their own Google Play Developer Account actively. This includes providing legal business information, identity documents, and any other details requested.
As your developer, Uscreen does not have access to or control over your Google Play Console account, nor can we verify your identity or business details on your behalf. Only the account owner can provide and confirm this information as required by Google.
To ensure compliance and avoid disruptions to your app, please follow Google’s verification process and keep your developer account details up to date.
Key Resources
Need Assistance?
If you encounter any issues during the verification process or have questions about these requirements, feel free to reach out to contact the App Launch Team by sending an email to: ott@uscreen.tv.
We are here to assist you in ensuring that your Play Console account remains compliant and that your apps stay available on the Play Store.