The Email Capture block is a powerful tool that helps you collect visitor information directly on your landing pages.
By gathering email addresses and names, you gain valuable insights into your audience, enabling more focused marketing efforts and providing a clear pathway to convert these leads into paying subscribers.
Video Overview
Why Capture Leads?
Understand Your Audience: Identify visitors who are interested enough in your offerings to provide their contact information.
Targeted Marketing: Utilize captured email addresses for specific marketing campaigns, such as offering exclusive coupons and promotions aimed at leads to encourage subscriptions.
Drive Subscriptions: Nurture leads through ongoing communication and providing limited access to features such as Community, encouraging them to explore your content further and ultimately subscribe.
Add the Email Capture Block
Navigate to Marketing > Website Landing Pages
Create a new one or edit an existing landing page
Click the plus
icon between sections to add a new blockSelect Email Capture
Customize the Email Capture block as needed. You can adjust the
Title and subtitle
Background Color
Button Text Label
📝 NOTE: While most aspects of the Email Capture block will be translated to match the locale of your store, do note that the title and subtitle will not be automatically translated, so ensure that you have entered this information in your store's language.
Set Your Landing Page as Your Homepage
To use the landing page with the Email Capture block as your homepage, you will need to set this landing page as your homepage within your website settings.
Viewing Your Leads
When someone submits their information through the Email Capture block, they are automatically added to your system as a lead with the email_capture lead source tag.
You can easily view these leads in the People tab of your admin area under the Leads segment.
Nurturing Leads into Subscribers
Once a visitor submits their information through the Email Capture block, they become a lead. These leads can then be nurtured into subscribers through various marketing efforts:
Email Broadcasts
Send targeted email campaigns to your lead segment, such as highlighting key features or offering exclusive promotions.
🔗 Learn more about Email Broadcasts
Marketing Automations
Set up automated email sequences triggered by the "New Lead" event to nurture leads with timely, relevant content.
🔗 Learn more about Automations
Community Engagement
As leads can view Community features while being blocked from interacting, lead users will be further incentivized to subscribe so that they may participate in the Community.
🔗 Learn more about the Community
Other Lead Generation Methods
Giveaway Funnels
Giveaway Funnels help you build your email list by offering free access to premium content in exchange for email addresses. This tool includes:
A capture page where visitors enter their email to access free content
Automated email sequences to nurture leads
Performance tracking to measure conversion rates
Discount offers to encourage subscription
🔗 Learn more about Giveaway Funnels
YouTube Lead Generator
The YouTube Lead Generator allows your YouTube audience to create an account on your storefront using their YouTube login credentials. Benefits include:
Frictionless account creation using existing YouTube credentials
Ability to offer multiple pieces of content (3-5 videos recommended)
Insights into the audience's viewing habits and interests
Seamless integration with your YouTube marketing strategy
🔗 Learn more about YouTube Lead Generator
Email Capture vs. Other Methods
While all methods create leads in your system, they serve different purposes:
Email Capture: Collects emails directly on your landing pages
Giveaway Funnels: Offers free content in exchange for email addresses
YouTube Lead Generator: Allows YouTube viewers to access content using their YouTube account
💡 TIP: It can be beneficial to use multiple lead generation methods as they target different audiences and serve different purposes. Consider combining Email Capture with Giveaway Funnels and YouTube Lead Generator to maximize your lead generation strategy.
FAQs
Why don't I see the Email Capture block on my landing page?
Why don't I see the Email Capture block on my landing page?
If you're viewing the landing page while signed in, this block will not appear. This is to make sure only visitors can see the element.
What happens when someone submits their email through the capture form?
What happens when someone submits their email through the capture form?
Submitting an email through the capture form creates a user account. The person will receive the default welcome and confirm email address messages automatically.
Can I use this Email Capture block for other non-homepage landing pages?
Can I use this Email Capture block for other non-homepage landing pages?
Yes, you can add the Email Capture block to any landing page you create. This allows you to capture leads in various sections of your website.
Where can I use the Email Capture block?
Where can I use the Email Capture block?
The Email Capture block can only be used on landing pages. It's not available for use in your catalog pages or other common pages. 🔗 Learn more about Common Pages