YouTube Lead Generator is a powerful feature that allows your audience to create an account on your membership platform using their YouTube login credentials to access free content. This creates a seamless bridge between your YouTube channel and your Uscreen membership business.
Key Benefits
Frictionless Conversion
Meet your audience where they are by allowing them to sign up with their existing YouTube credentials
Audience Insights
Gain access to the names and emails of your YouTube subscribers, enabling deeper relationships
Lead Nurturing
Use the captured email addresses to nurture leads through email campaigns and push notifications
Viewing Habits Analysis
Access analytics showing which other YouTube channels your audience subscribes to, helping you understand their content preferences
How It Works
The YouTube Lead Generator uses Google's OAuth authentication system to provide a secure and frictionless signup experience.
When viewers click your funnel link, they authenticate through Google's secure login system, granting them access to your selected free content while providing you with valuable lead information.
📝 NOTE: Since this feature uses Google OAuth, the login process includes branded elements that cannot be removed, even if you have white labeling enabled on your account.
Create a Lead Generator Campaign
Navigate to Marketing > YouTube Lead Generator
Click Add YouTube Giveaway
Name your campaign (only visible to you)
Select content to give away (we recommend 3-5 videos)
Customize your funnel URL
Design your landing page with compelling header text and body copy
Preview your landing page
Change the visibility to Published
Click Save Changes
💡 TIP: For your landing page, use clear, concise messaging that communicates value.
Example header: "Free Content for my YouTube Subscribers!"
Example body: "Get FREE access to 5 pieces of content by signing in with your YouTube account. Sign up now!"
Share Your Lead Generator
To share your funnel link:
Navigate to Marketing > YouTube Lead Generator
Find your campaign in the list
Click the ellipsis (...)
Select Copy URL
💡 TIP: Once your campaign is published, copy the funnel link and add it to your YouTube video descriptions, pin it as a comment, include it in your channel banner, or mention it in your videos.
You can also share this link on other social platforms to drive traffic from multiple sources to your Uscreen membership.
Manage Your Campaigns
From the YouTube Lead Generator page, you can:
View campaign statistics (Views, Leads, Purchases)
Edit, duplicate, unpublish, or delete campaigns
Share campaign URLs
ℹ️ INFO: Content that you choose to give away will appear in the My Library section for users who are created via the funnel.
🔗 Learn more about My Library
Find & Manage Leads
You can find leads from your YouTube Lead Generator campaigns by:
Clicking the Leads number in the campaign list
Using the YouTube Lead Generator filter in the More Filters section of the People page
🔗 Learn more about People Sorting & Filter
When viewing a lead's profile, you'll notice:
Their Activity Log will include an "Accepted YouTube Lead Generator Offer" event that confirms that the lead came from the funnel
If the lead has a YouTube channel, you'll see a direct link to their channel in their profile
Analytics & Insights
The YouTube Lead Generator provides valuable analytics:
Views: Number of people who viewed your landing page
Leads: Number of accounts created through your funnel
Purchases: Number of purchases made by leads from your funnel
Top YouTube Channels: See which other channels your audience subscribes to
Access the full analytics report at Analytics > Marketing > YouTube Lead Generator
🔗 Learn more about Marketing Analytics
FAQs
Will leads from YouTube Lead Generator automatically sync with my email marketing platform?
Will leads from YouTube Lead Generator automatically sync with my email marketing platform?
Currently, YouTube Lead Generator leads don't automatically sync with email marketing platforms. You can export leads manually or use Zapier for custom integrations.
What happens if I change the free content offered in my funnel?
What happens if I change the free content offered in my funnel?
When you select giveaway content, it will be added to the user's library upon account creation.
If you change the content later, existing leads won't lose access to previously granted content, and they won't automatically receive the new content. Changes only apply to new leads going forward.
How can I use the YouTube channel data from my leads?
How can I use the YouTube channel data from my leads?
This data helps you understand your audience's interests, get content inspiration, identify potential collaboration opportunities, and optimize your content strategy.
💬 We'd love to hear from you, so here's how you can submit feedback.