The Email Capture block is a native landing page feature that helps you collect visitor information directly on your Uscreen landing pages.
Unlike the Embeddable Email Capture Tool, which can be used on external websites, this block is built into your Uscreen landing page builder for seamless integration with your site.
By gathering email addresses and names, you gain valuable insights into your audience, enabling more focused marketing efforts and providing a clear pathway to convert these leads into paying subscribers.
💡 TIP: Looking to capture leads on an external website? Use the Embeddable Email Capture Tool instead.
🔗 Learn more about the New Embeddable Email Capture
Video Overview
Why Capture Leads?
Understand Your Audience: Identify visitors who are interested enough in your offerings to provide their contact information.
Targeted Marketing: Utilize captured email addresses for specific marketing campaigns, such as offering exclusive coupons and promotions aimed at leads to encourage subscriptions.
Drive Subscriptions: Nurture leads through ongoing communication and providing limited access to features such as Community, encouraging them to explore your content further and ultimately subscribe.
Add the Email Capture Block
Navigate to Marketing > Website Landing Pages
Create a new one or edit an existing landing page
Click the plus
icon between sections to add a new blockSelect Email Capture
Customize the Email Capture block as needed. You can adjust the
Title and subtitle
Background Color
Button Text Label
Forms (Tag)
📝 NOTE: While most aspects of the Email Capture block will be translated to match the locale of your store, do note that the title and subtitle will not be automatically translated, so ensure that you have entered this information in your store's language.
Set Your Landing Page as Your Homepage
To use the landing page with the Email Capture block as your homepage, you will need to set this landing page as your homepage within your website settings.
Viewing Your Leads
When someone submits their information through the Email Capture block, they are automatically added to your system as a lead with the email_capture lead source tag.
You can easily view these leads in the People tab of your admin area under the Leads segment.
If you choose to Tag you Leads with a specific tag, you can use the Filter by Tags option.
🔗 Learn more about Member Tags
Nurturing Leads into Subscribers
Once a visitor submits their information through the Email Capture block, they become a lead. These leads can then be nurtured into subscribers through various marketing efforts:
Email Broadcasts
Send targeted email campaigns to your lead segment, such as highlighting key features or offering exclusive promotions.
🔗 Learn more about Email Broadcasts
Marketing Automations
Set up automated email sequences triggered by the "New Lead" event to nurture leads with timely, relevant content.
🔗 Learn more about Automations
If you choose to connect a Tag to your Email Capture block, be sure to add a Filter block that filters your audience by your specific Tag.
Community Engagement
As leads can view Community features while being blocked from interacting, lead users will be further incentivized to subscribe so that they may participate in the Community.
🔗 Learn more about the Community
Other Lead Generation Methods
Embeddable Email Capture Tool
The Embeddable Email Capture Tool allows you to capture leads on external websites by embedding a customizable form anywhere on the web. This is perfect for:
Capturing leads on your existing website or blog
Embedding forms on third-party platforms
Growing your email list beyond your Uscreen site
🔗 Learn more about the Embeddable Email Capture Tool
Giveaway Funnels
Giveaway Funnels help you build your email list by offering free access to premium content in exchange for email addresses. This tool includes:
A capture page where visitors enter their email to access free content
Automated email sequences to nurture leads
Performance tracking to measure conversion rates
Discount offers to encourage subscription
🔗 Learn more about Giveaway Funnels
YouTube Lead Generator
The YouTube Lead Generator allows your YouTube audience to create an account on your storefront using their YouTube login credentials. Benefits include:
Frictionless account creation using existing YouTube credentials
Ability to offer multiple pieces of content (3-5 videos recommended)
Insights into the audience's viewing habits and interests
Seamless integration with your YouTube marketing strategy
🔗 Learn more about YouTube Lead Generator
Email Capture Block vs. Other Methods
Email Capture Block vs. Other Methods
While all methods create leads in your system, they serve different purposes:
Method | Best For | Where It Works |
Email Capture Block | Building your email list on your Uscreen site | Uscreen landing pages only |
Embeddable Email Capture | Capturing leads on your existing website, blog, or third-party pages | Any external website |
Giveaway Funnels | Offering free content in exchange for emails | Uscreen landing pages |
YouTube Lead Generator | Converting YouTube viewers into leads | Uscreen landing pages |
💡 TIP: It can be beneficial to use multiple lead generation methods as they target different audiences and serve different purposes. Consider combining the Email Capture Block with Giveaway Funnels and YouTube Lead Generator to maximize your lead generation strategy.
FAQs
Why don't I see the Email Capture block on my landing page?
Why don't I see the Email Capture block on my landing page?
If you're viewing the landing page while signed in, this block will not appear. This is to make sure only visitors can see the element.
Why don't I see the Tag options in my Email Capture block?
Why don't I see the Tag options in my Email Capture block?
If you're not seeing the Form option, simply create a new Email Capture element and copy over the text from your previous block.
What happens when someone submits their email through the capture form?
What happens when someone submits their email through the capture form?
Submitting an email through the capture form creates a user account. You will see the new user in your People page. The person will not receive the default welcome email and confirm email address messages automatically. You should set up an Automation that targets New Leads to nurture these new members into paying members. 🔗 Learn more about Automations
Can I use this Email Capture block for other non-homepage landing pages?
Can I use this Email Capture block for other non-homepage landing pages?
Yes, you can add the Email Capture block to any landing page you create. This allows you to capture leads in various sections of your website.
Can I use the Email Capture block on my external website?
Can I use the Email Capture block on my external website?
No, the Email Capture block only works on Uscreen landing pages. If you want to capture leads on an external website (like your WordPress blog or custom site), use the Embeddable Email Capture Tool instead. 🔗 Learn more about the new Embeddable Email Capture Tool
Where can I use the Email Capture block?
Where can I use the Email Capture block?
The Email Capture block can only be used on landing pages. It's not available for use in your catalog pages or other common pages. 🔗 Learn more about Common Pages