Create excitement around your upcoming content by scheduling video releases in advance. When you schedule a video, it automatically appears in your catalog with a Coming Soon label, letting members know new content is on the way, and giving them the option to get notified the moment it drops.
ℹ️ INFO: No extra setup is needed for Coming Soon. When you schedule a video for release, it automatically appears in your catalog with the Coming Soon treatment. Once the scheduled date and time are reached, the video is set to Published and becomes fully available.
Scheduling a Video Release
Navigate to Content > Videos
Select and edit the video you want to schedule
Scroll to the Visibility section
Choose Scheduled
Select the date and time of release using the datepicker
Optionally enable the email notification
Click Save Changes
💡 TIP: The video release time follows the time zone set in Settings > General.
🔗 Learn more about Store Time Zone
Coming Soon in your Catalog
Once a video is scheduled for release and assigned to a category, it automatically appears in your catalog with a Coming Soon label on its thumbnail.
This lets your members browse upcoming content alongside your existing library, building anticipation before the release date.
📝 NOTE: As with all published content, scheduled videos still need to be assigned a Category. Otherwise, they won't be visible to your members, even after the scheduled release or as a Coming Soon video.
🔗 Learn more about Categories
How It Works
When a scheduled video appears as Coming Soon in the catalog, members can see the video's thumbnail, title, and description, but they cannot play the video until the release date.
Instead of a play button, they'll see the option to get notified.
Once the scheduled release date and time are reached, the Coming Soon label is automatically removed, and the video becomes fully playable, just like any other published video.
Notify Me
Members can click Notify Me on any Coming Soon video to receive a notification the moment it goes live. This works for both signed-in members and visitors who haven't created an account yet.
ℹ️ INFO: Visitors who aren't signed in can also register for notifications by providing their name and email. If they later create an account with the same email, their notification preference is preserved.
Platform Availability
Coming Soon videos are supported on the following platforms:
Web: Coming Soon videos appear in the catalog, categories, search results, and collections
Mobile Apps (iOS & Android): Coming Soon videos appear in the catalog with the same badge and Notify Me functionality
📝 NOTE: Coming Soon is currently being rolled out gradually across all stores. If you don't see the Coming Soon label on your scheduled videos yet, it will be enabled for your store soon.
Sending an Email Notification on Release (Optional)
In addition to the Notify Me feature for individual members, you can choose to send a broadcast email to all eligible members when a scheduled video goes live.
To enable this, check the box that reads Send Email to Customers when scheduling a video release. You can also customize the email template using the Edit button.
💡 TIP: The Send Email to Customers option sends a broadcast email to all members with access. The Notify Me button, on the other hand, is opt-in, where only members who click it will receive a notification. Both can be used together for maximum reach.
Troubleshooting
If your scheduled video didn't go live as expected, or isn't appearing as Coming Soon, check the following:
Issue | What to Check |
No category assigned | Go to the video and confirm it's assigned to at least one Category. Without a category, the video won't appear in the catalog, neither as Coming Soon nor after release.
🔗 Learn more about Categories |
Wrong timezone | Verify your timezone under Settings > General |
Video still processing | Processing can take 10 minutes to 72 hours, depending on file size. The video must finish processing before it becomes visible.
🔗 Learn more about Video Processing |
Scheduled time hasn't passed | Confirm the release time has passed in your configured timezone, not your local time |
Coming Soon label not showing | The Coming Soon feature is being rolled out gradually. If your store hasn't been enabled yet, scheduled videos will still release on time. They just won't display in the catalog beforehand. |
FAQs
Do I need to do anything special to enable Coming Soon?
Do I need to do anything special to enable Coming Soon?
No. Once your store has the feature enabled, all scheduled videos automatically appear as Coming Soon in your catalog. There is no per-video toggle or additional setup required.
Can I schedule a video without showing it as Coming Soon?
Can I schedule a video without showing it as Coming Soon?
Currently, all scheduled videos with a category assigned will appear as Coming Soon. If you don't want a video to appear before its release, you can leave it unassigned to a category until the release date, then assign it when you're ready for it to go live.
Can members play a Coming Soon video before the release date?
Can members play a Coming Soon video before the release date?
No. Coming Soon videos cannot be played until their scheduled release date. Members will see the thumbnail and description, but the video is locked until it goes live.
What happens when a member clicks Notify Me?
What happens when a member clicks Notify Me?
The member will receive a push notification (on mobile) or an email the moment the video is published at its scheduled time. Visitors who aren't signed in can also register by providing their name and email.
What's the difference between Send Email to Customers and Notify Me?
What's the difference between Send Email to Customers and Notify Me?
Send Email to Customers is a broadcast that goes to all eligible members when the video is released. Notify Me is opt-in, where only members who specifically clicked the button will be notified. You can use both together.
What timezone does the scheduled release follow?
What timezone does the scheduled release follow?
The release time is based on the timezone set under Settings > General, not your local device timezone.
Can I schedule multiple videos at once?
Can I schedule multiple videos at once?
No, each video must be scheduled individually. There is currently no bulk scheduling option.
What happens if I change the release date of a Coming Soon video?
What happens if I change the release date of a Coming Soon video?
The Coming Soon label stays, and the video will now be released on the new date. Members who clicked Notify Me will still be notified when the video goes live at the updated time.
I scheduled a video for release, but my end-users still cannot see it after the scheduled date.
I scheduled a video for release, but my end-users still cannot see it after the scheduled date.
Ensure the video is assigned to a category and subscription plan before scheduling it for release. Also, verify the release time has passed in your configured timezone, not your local time.