Your store name and branding elements create the first impression for your audience. When you first create your Uscreen store, you set an initial store name, but you can update it anytime as your brand evolves.
This guide covers how to update your store name, website name display, and favicon to ensure a consistent brand identity across your Uscreen platform.
Changing the Store Name
There are two ways to update your store name in Uscreen.
Option 1: General Settings
Your store name appears in browser tabs and is used in system-generated emails.
To change it:
Navigate to Settings > General
Edit the Store Name field
Click Save
Option 2: Website Branding
If you don't have a logo uploaded, your website name will display in the header.
To update this:
Navigate to Website
Under Branding, scroll down to the Logo section
Enter your desired Website Name
Click Save & Apply
ℹ️ INFO: Changing the store name doesn't change or affect the domain of the storefront. If you want your domain to match your new store name, you'll need to update that separately in Domain Settings.
🔗 Learn more about Storefront Domains
Adding or Changing the Favicon
The favicon is the small icon that appears in browser tabs and bookmarks.
Navigate to Website
Under Branding, scroll down to the Logo section
Drag and drop, or click to select the image to upload
Upload a 192x192px .ico or .png file (max 100 MB)
Click Save & Apply
💡 TIP: For best results, use a simple, recognizable icon that represents your brand. A square image with a transparent background works best.
Where the Store Name & Favicon Appear
Your store name and favicon are visible in several key places:
Bookmarks: When users save your site, they'll see your favicon and store name
Search results: Some search engines display your favicon next to your site in results
System emails: Your store name appears as the sender name in automated emails
Website header: If no logo is uploaded, your website name displays in the header
Browser tabs: Your store name appears in the tab title of your Homepage, while your favicon displays as a small icon next to it
FAQs
Will changing my store name affect my subscribers?
Will changing my store name affect my subscribers?
No, changing your store name won't significantly impact your customer experience. It only changes what appears in browser tabs and email sender names.
Can I change my app name to match my store name?
Can I change my app name to match my store name?
Yes, but app name changes require an app update. Send a request for an app update through the Mobile & TV Apps page. 🔗 Learn more about Requesting an App Update
Will my store name change affect my SEO?
Will my store name change affect my SEO?
Changing your store name alone won't significantly impact SEO. However, it's a good practice to ensure your SEO titles and descriptions are updated to reflect your new brand name. 🔗 Learn more about SEO Configuration