The catalog is essentially your content gateway. Every storefront has a catalog where your content is purchasable by your customers.

There are a few ways to customize your catalog, you can have featured content, a library for customers to see what they've purchased, and of course the content itself which can be organized in a few different ways.

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Now how does content appear here? Simply upload a video, assign the video a category, then publish the video. That's it!

Of course, there's a lot more to organizing your content so have a look at Categories and Collections.

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