At Uscreen, we strive to be compliant with all essential laws, especially laws that protect the private information of our customers and your end users. End users are able to permanently delete their accounts so that the Uscreen platform is compliant with the General Data Protection Regulation (GDPR) and The California Consumer Privacy Act of 2018 (CCPA).

The GDPR is a law in the European Union that oversees what companies can do with clients' personal information from the European Economic Area (EEA). The CCPA gives California consumers more control over their personal information and what businesses collect about them.

Users can permanently delete their accounts or ask you, as a site Admin, to delete their accounts for them. Whenever a user permanently deletes an account, all of their private information is deleted from Mailchimp, Drip, and your store—including subscriptions, invoices, analytics, etc. We will disassociate all identifying information and preserve the integrity of as much non-identifying data as we can - meaning, you will not lose sales history if a user deletes their account, however, you will lose their identifying information (name, email, etc.).

To delete an account, users will have to:

1. Sign in to their account and navigate to the Dashboard

2. Click on the Security tab

3. Below the update password fields, go to Delete account and click on Request deletion of my account

4. Under the warning message, toggle the box next to I confirm I want my account deleted

The warning message contains the following: Deleting your account is irreversible. If you're just looking to cancel a subscription you can do so under the Billing section. Data can not be recovered once your account is deleted.

5. Click on Delete Account

Once the account is deleted, both you (and all Admins of your site) and the user will get an email notifying you of the deletion. The user's data will be officially deleted from your store. All of the invoices paid by that user will have the name Deleted User and a number.

If the user asks you to delete their account, you can do that from your end. To delete their account:

1. Navigate to the People tab on the left sidebar

2. Find the user you need to delete and click Edit

3. Click on General Info

4. Locate the Delete Customer section and click on the Delete Customer button

5. Confirm the deletion by once again clicking on the Delete Customer button on the popup

If you run an online business, odds are you have already heard and read about the GDPR, even if you are not in Europe. The General Data Protection Regulation (“GDPR”) is the EU’s law that protects European citizen’s personal information.

After this breakthrough law came into effect, other laws like the Brazilian's LGPD and California's CCPA have been brought forward as well, modeled largely after the GDPR, but each with their own differences.
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As a technology provider, we are constantly improving our system to provide you with the necessary tools to manage your store's data, including personally identifiable information - but the responsibility to use them effectively ultimately resides with the Storeowner.
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End-user's accounts can be deleted and their information anonymized - aka the "right to be forgotten" - from the People area, or the customer can delete their account directly from the Dashboard.
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Upon subscribing, EU visitors will see an opt-in checkbox on account creation. This setting can be changed on the user's Dashboard anytime.
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Marketing tools like our Email Broadcast feature will observe the opt-in/opt-out setting before sending the email.
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If the customer receives any email generated from our marketing features, like Abandoned cart, Try again for free, & others, they can opt-out of marketing emails by following a link on the email as well.
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We recommend adding a cookie consent pop-up to your site. If you need help with this it's best to Hire a Developer.

You also have the ability to create a terms and conditions page that customers must agree to before making purchases.

Please remember that we are not qualified to provide consulting services towards legal compliance. To be extra safe, you may want to hire a consultant or lawyer to ensure you have the necessary procedures in place for compliance.
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For more information on GDPR Compliance and Uscreen, check out our blog post.

If you have questions or requests related to this topic, feel free to contact us at support@uscreen.tv or use the Live Chat from the Admin area.