Challenges Overview

Community Challenges allow you to create structured video journeys for your members to complete, either on a fixed schedule or at their own pace.

Unlike other platforms, Challenges automatically track video views to measure completion, and no manual tracking is needed.

Challenges are a powerful way to boost engagement and retention across any type of community: fitness, education, business, and more. These serve as a powerful tool to motivate individuals and empower their progress.

ℹ️ INFO: Challenges come in two types: Scheduled, where every member takes part during the same fixed dates, and Anytime, where each member joins whenever they like and gets a set number of days to finish. Anytime challenges are a newer format and are currently rolling out gradually. If you don't see it as an option when creating a challenge, it's not yet available on your store.

Key benefits include:

Increased member engagement and retention
Automated progress tracking
Scheduled content delivery
Automatic completion emails
Easy participant management

📝 NOTE: Anytime challenges aren't yet supported in the iOS, Android, or TV apps. Members should use a browser to join or take part in one until app support ships.

Creating a New Challenge

To create a new challenge:

Navigate to Community > Challenges
Click Create Challenge
Enter a Title for your challenge
Choose a Challenge Type:
- Anytime: Members join whenever they like, and have the duration you set to finish
- Scheduled: Members join and take part during the start and end dates you set
Depending on the type you choose:
- Anytime: Set the Duration, the number of days from 1 to 365 (default is 7). This is the length of time each member gets to finish, counted from the moment they join, not fixed calendar days.
- Scheduled: Set the Challenge Dates, the start and end dates everyone takes part in.
Click Create

General Tab

Title: The name of your challenge
Description: A summary of what the challenge involves
Cover: Upload a cover image (recommended size: 1480×840px)
Challenge Type: Choose when members can begin the challenge. You can switch freely between Anytime and Scheduled here as long as the challenge hasn't been published yet; once it's live, the type is locked.
- Anytime: Join whenever, finish within the duration
- Scheduled: Everyone takes part on the same dates

If you chose Anytime

Duration: The number of days each member gets to finish, counted from the moment they join, not fixed calendar days. For example, someone joining Friday evening has until the following Friday evening. This stays editable after publishing.
Enrollment: Controls whether new members can join. Also stays editable after publishing.
- Open: Members who can see the challenge and have access to its video collection can join it. If a member doesn’t have access yet, Join offers them ways to get it, and after paying, they return to the challenge already joined
- Closed: No one new can join, and it stops appearing in discovery. Members already enrolled keep their time and finish normally.

If you chose Scheduled

Challenge Dates: Set the start and end dates using the date picker. These are locked once the challenge is published.

Every Challenge also has:

Post to a Community channel: Turn this on to also post the challenge in a Community channel, then choose the channel. This is optional.

ℹ️ INFO: A challenge without a Community post still has its own challenge page, and members still receive challenge notifications that link to it

Visibility: Choose who can see that the challenge exists:

Everyone: Anyone who visits your site can find it
Only members with access: Only members who can watch its collection will find it

📝 NOTE: If you post the challenge in a Community channel, the channel’s privacy also affects who can see the post. A members-only challenge can’t be posted in a public channel that everyone can see

Publishing: Choose when the challenge goes live:

Unpublished: Saved as a draft. Only you can see it.
Published: Live now. Members can find it and join. Anytime challenges let them start straight away; Scheduled challenges start on the start date.
Publish later: Goes live on a date you pick

💡 TIP: For fitness creators, challenges like "30-Day Strength Challenge" or "Beginner Yoga Journey" tend to drive strong engagement. Make your title clear and goal-oriented.

Content Tab

Collection: Select the video collection for this challenge from the dropdown. The collection must be published and available.
Access: A read-only summary showing which offers unlock this collection (subscription plans, bundles, a one-time price, a rental price, or free access).
- The Edit Access links to the collection's own details page, where those access rules are actually set. If the collection has a one-time or rental price and the challenge is posted in a private channel, the box also flags that a member could buy the collection without being able to join the challenge itself, since private channels require separate access.

📝 NOTE: We strongly recommend not adding the same video to the collection more than once. If a video appears multiple times, watching it once may mark all instances as complete, which can affect progress tracking.

📝 NOTE: On the web player, a video counts as watched in a Challenge once a member has played at least 10 seconds of it, rather than the moment they press play. This applies once per video: pausing and resuming still counts toward the 10 seconds, and progress will not advance again for a video that has already been credited.

Completion Tab

Send Completion Email (toggle):
- On by default. Leave it on to require an Email Subject and Body below, and to send them automatically when a member finishes.
- Turn it off to skip the email entirely; the Subject and Body fields become optional.
Email Subject: The subject line of the completion email
Email Body: Write the message that gets sent to members who complete the challenge

💡 TIP: Keep the tone warm and celebratory. Members who complete a challenge deserve genuine congratulations.

A completion email is sent by default, but you can turn it off with the Send Completion Email toggle above.

Once all tabs are filled in, click Save Changes to publish or schedule your challenge.

⚠️ WARNING: Once a challenge has been published, you can only edit the Title, Description, Cover, and Winner Email content directly on the challenge. The Challenge Type and the collection selection cannot be changed; Anytime's Duration stays editable. You can still add or remove videos inside the selected collection; if the challenge has active participants, editing the collection's playlist will show a warning naming how many members are affected, since it changes everyone's progress percentage. The edit still goes through once you confirm it.

Challenge End Dates (Scheduled Challenges)

Challenge end dates are a critical aspect of managing your community challenges.

Here's what you need to know:

ℹ️ INFO: Community challenges close at midnight (00:00) on the specified end date according to your store's designated time zone.

For example, if your challenge is set to run from November 10-16, it will actually end at 00:00 (midnight) at the beginning of November 16, not at the end of the day.

Any users trying to complete the challenge on the listed end date will find it's no longer available
The challenge follows the timezone you have designated for your store
Progress tracking stops at midnight on the end date

💡 TIP: Add an extra "cushion day" at the end if you want participants to have the full day to complete the challenge. For example, if you want the challenge to be available through August 31st, set the end date to September 1st.

After a Scheduled Challenge Ends

When a challenge reaches its end date:

If you posted the challenge to a Community channel, the original post remains in the community as part of the channel’s history
Community members can no longer join the challenge
Progress trackers are removed from participants' dashboards
Users who completed the challenge will have received the customized "winner email" you set up

Challenge Duration (Anytime Challenges)

Anytime challenges don't have a shared end date. Instead, each member gets their own window, starting the moment they join and lasting the number of days you set as the Duration.

A member who joins on day one and a member who joins a month later each get the full Duration from their own join date
Changing the Duration on a published challenge only affects members who join afterward; members already enrolled keep the window they started with
There's no single moment the challenge "ends" the way a Scheduled challenge does; instead, you control participation with Enrollment (see below)

Closing Enrollment

To stop new members from joining an Anytime challenge while letting current participants finish on their own countdown:

Open the challenge's actions menu (⋯) on the Challenges list page
Select Close Enrollment

📝 NOTE: Closing enrollment doesn't cut anyone off. Members already enrolled keep their access and keep earning progress until their own window ends. Once every enrolled member's window has run out, the challenge automatically moves to Finished. A member whose window has already elapsed cannot rejoin a closed challenge.

Managing Existing Challenges

Navigate to Community > Challenges
Use the All / Anytime / Scheduled tabs to filter by challenge type, or the search bar and Status / Start date filters to narrow further
Each row shows the challenge's Type (Anytime or Scheduled), Status, Enrollment (Open or Closed, Anytime only), and Joined / Completed counts
Click on the challenge to open and edit it

Delete a Challenge

There are two ways to delete a challenge from the Challenges list page:

Individual delete: Click the actions menu (⋯) on the challenge row and select Delete
Bulk delete: Select multiple challenges using the checkboxes, then click Delete

⚠️ WARNING: Deleting a Community channel permanently deletes all posts in that channel, including the posts of any challenges shared there. The challenges themselves stay published, with Post to a Community channel turned off. You’ll see a confirmation prompt before proceeding.

🔗 Learn more about Community Channels

Export Challenge Participants

Navigate to Community > Challenges
Click the actions menu (⋯) on the challenge you want to export
Select Export CSV

ℹ️ INFO: The exported CSV includes each participant's details along with a Progress column showing the percentage of videos they've watched (e.g., 71% for 5 of 7 videos). This makes it easy to identify members who are close to finishing, even if they haven't fully completed the challenge.

How Members Experience Challenges

When you publish a challenge, your members can find it in several places:

As a Post in the Selected Channel

Your challenge appears as a post in the channel you selected during creation. This post includes:

Challenge title and description
Start and end dates (Scheduled challenges), or the duration members get once they join (Anytime challenges)
Cover image
Join or Leave buttons for participants

Pinned at the Top of Community

Active and upcoming challenges are automatically pinned to a dedicated section at the top of your Community page, making them easily accessible.

When members click on a pinned challenge, they can:

See their current progress
Access the challenge content
View the remaining videos to complete

📝 NOTE: Members who have already joined the challenge will not see the pinned post at the top of the Community page. The pin is designed to prompt non-enrolled members to join, and this is expected behavior. If an enrolled member can't find the challenge, they can still access it through:

The Channel Feed: if you posted the challenge to a Community channel, it appears as a post in that channel
The Notification Bell: challenge notifications link straight to the challenge’s own page
The Catalog page: challenges appear in the notifications widget in the sidebar as a reminder

Included in the Notifications on the Catalog Page

Challenges also appear in the Catalog page sidebar, under the notifications widget. This serves as an additional reminder of the challenges members have joined.

ℹ️ INFO: Challenge updates also appear in the Bell notification list on the web and in the mobile apps.

🔗 Learn more about Community Notifications for Members

FAQs

Can I add videos to the challenge or schedule them to be published during the challenge?

Challenges work best when all video content is already published. Adding or scheduling videos after the start of a challenge can cause issues. We recommend having all content readily available during the entirety of your challenge.

Can I extend a challenge after it's been published?

For Scheduled challenges, there is currently no way to extend the end date of a published challenge. If you need to extend one, the recommended approach is to create a new challenge for the remaining days. For Anytime challenges, there's no single end date to extend; instead, you can edit the Duration, which applies to members who join from that point forward.

Can I switch a challenge between Scheduled and Anytime after publishing?

No. Challenge Type is locked once a challenge is published.

How does progress tracking work for duplicated challenges?

If a community challenge is duplicated (using the same collection for a new challenge), participants who watched content in the previous challenge will start with 0% progress in the new challenge.

Do challenges integrate with the Calendar feature?

Yes, the Scheduled challenges can be integrated with the Calendar feature, allowing participants to see their challenge content alongside their regular scheduled content.

What happens when a member tries to join a challenge they don’t have access to?

Members can only join a challenge if they can watch its videos. If a member without access clicks Join, they’re offered ways to get access to the challenge’s collection, such as a subscription plan, a one-time purchase, or a rental, depending on how the collection’s access is set up. After they pay, they return to the challenge already joined. Members who were already enrolled stay enrolled.

Will members' previously watched videos count toward a challenge?

No, only videos watched after joining the challenge count toward progress. If a member has already watched some or all of the challenge videos before joining, those earlier views won't be counted. They'll need to re-watch those videos after joining for them to register toward their progress.

Why didn't some members receive a notification email when I published a challenge?

Challenge notification emails are sent based on several conditions: members need an active subscription, access to the channel the challenge was posted in (if you posted it to one), and Community email notifications enabled. There’s also a 1-hour delay before the email sends, so if a member opens their Notification Center during that window, the email may not go out. Note that challenge notification emails are not subject to the 5-email daily community limit, so they’ll still be delivered even on busy notification days.

What happens to my challenges if I delete a Community channel?

Deleting a channel permanently removes all posts and challenges associated with it. You'll see a confirmation prompt before the deletion goes through, reminding you that challenges will also be removed.