Order Bumps let you offer a free subscription trial to customers at the moment they purchase a bundle.
When a shopper checks out with a qualifying bundle, they see a simple opt-in button to start a subscription alongside their purchase, and no separate checkout flow is required.
📝 NOTE: Order Bumps is available to all stores whose payment setup can support subscriptions. Currently, this means stores using Stripe as their payment processor. The feature works on the web platform only and is supported on both legacy checkout and Unified Checkout. In your admin, you'll find it under Marketing, labelled Beta.
What Is an Order Bump?
An order bump is a subscription offer that appears automatically during a bundle checkout. Rather than asking customers to take a separate action later, the offer surfaces at the moment of purchase, when intent is highest, so bundle buyers can start a subscription trial in one step.
Order Bumps are different from Subscription Upsell.
Subscription Upsell prompts customers to upgrade from one subscription plan to a higher-tier plan during checkout.
ℹ️ INFO: Order Bumps add a subscription trial alongside a bundle purchase, turning a one-time buyer into an active subscriber in a single transaction.
How It Works for Your Customers
When a customer purchases a bundle that has a published order bump configured, they'll see a card showing the subscription plan name, the free trial length, the price they'll be charged when the trial ends, and a renewal summary, for example, "Subscription starts, then renews every year", so they know upfront how often the subscription will recur. This text is displayed in your store's language.
The customer's starting point at checkout depends on how you've configured the bump's Add to Cart by Default toggle.
If the bump is pre-added to the cart, the subscription trial is already included when the customer arrives at checkout. They can remove it before completing their purchase if they don't want it.
If the bump is not pre-added, the customer sees the offer and clicks Add to include it. They can complete the bundle purchase without a subscription by leaving the offer as is.
Clicking See What's Included opens a dialog with more detail about the subscription plan before deciding. Example below:
If the customer opts in, their bundle access and subscription trial both start immediately after checkout completes.
📝 NOTE: The order bump Add option only appears when the customer pays by credit or debit card. It is not shown when paying via PayPal, Apple Pay, or Google Pay.
When the buyer accepts the offer and completes checkout on Unified Checkout, the confirmation page shows the add-on alongside the bundle purchase. It displays the:
subscription plan name
the free-trial length
the renewal interval (for example, "Subscription starts, then renews every year")
the date and price of the first charge once the trial ends
This allows the buyer to review and confirm exactly what they signed up for before leaving the page.
📝 NOTE: If the buyer applies an All Products coupon during checkout, the discount also applies to the first charge of the order bump subscription, the amount billed when the trial ends. The reduced subscription price is shown on the checkout confirmation page.
Setting Up an Order Bump
You configure order bumps from the Marketing section of your admin.
Navigate to Marketing > Order Bumps
Click New Order Bump
Select the Bundle (When buying) you want to pair with a subscription offer
Select the Subscription Plan (Offer this bump) to offer as the bump
Click Create
In the popup that appears, click either:
Save as Draft: saves the order bump privately; it won't appear at checkout until activated
Activate: publishes the order bump so it goes live at checkout immediately
ℹ️ INFO: Drafts are saved privately and won't appear at checkout until you publish them. You can return to edit or unpublish an order bump at any time.
💡 TIP: Each bundle can have one active order bump at a time. If you want to swap the subscription plan paired with a bundle, remove the existing order bump and create a new one.
Set the Default Add-to-Cart State
When you create or edit an order bump, you can control whether the subscription trial appears pre-added at checkout or waits for the customer to opt in.
In the order bump's detail page, find the Add to Cart by Default toggle:
On: the subscription trial is automatically included in the customer's cart when they reach checkout. They can remove it before completing their purchase.
Off: the offer appears at checkout, but the customer must click Add to include it. This is the standard opt-in experience.
ℹ️ INFO: Both legacy checkout and Unified Checkout honour whichever state you set.
Order Bump Statuses
Your admin's Order Bumps list shows a status label for each bump. Here's what each one means:
Draft: The bump is saved privately and won't appear at checkout until you activate it.
Active: The bump is published and eligible to appear at checkout when all eligibility conditions are met.
Paused: The bump can no longer appear at checkout because the linked subscription plan no longer has a free trial. Review the bump's settings, correct the issue, and it will return to Active.
Archived: The bundle or subscription plan linked to this bump no longer exists. This status can't be changed. Remove the archived bump and create a new one with an active bundle and subscription plan if needed.
📝 NOTE: If a bump that was previously Active now shows as Paused or Archived, a change was made to its linked products or configuration. Paused means the issue is something you can fix, while Archived means the associated product no longer exists.
When the Option Appears
The order bump option is shown at checkout only when all of the following are true:
The bundle has a published order bump configured
The subscription plan in the bump has trial days set
The customer does not already have an active subscription on your store
The bundle's currency matches the subscription plan's currency
The customer is paying by credit or debit card (not a digital wallet)
The bundle checkout requires payment (final price is greater than zero), or the customer has a saved payment method on file that can fund the trial
The customer has not benefited from a previous subscription trial
If any of these conditions aren't met, the option is hidden, and the checkout proceeds as a standard bundle purchase.
📝 NOTE: The option can appear initially, before checkout has resolved the final price or before a payment method is entered, and this is expected. Once the price resolves to zero (e.g., a 100% coupon is applied, or a Freebie bundle) and no saved payment method on file can fund the bundle and the subscription's post-trial charge, the option disappears.
FAQs
Can I have more than one order bump per bundle?
Can I have more than one order bump per bundle?
Each bundle can have one active order bump at a time. You can pair different subscription plans with different bundles, but a single bundle supports only one bump offer at once.
Which subscription plans can I use as a bump offer?
Which subscription plans can I use as a bump offer?
Only subscription plans with a trial period configured are eligible as bump offers. Both Private and Public plans can be used, and there's no billing-interval restriction.
Does the order bump appear on mobile or TV app checkouts?
Does the order bump appear on mobile or TV app checkouts?
No. Order Bumps are currently available on the web platform only.
Will the option appear if I apply a 100% discount coupon or use a freebie bundle?
Will the option appear if I apply a 100% discount coupon or use a freebie bundle?
The option can appear initially, then disappear once the price resolves to zero, for example, right after a 100% coupon is applied or for a Freebie bundle.
Does an "All products" coupon discount the subscription added as an order bump?
Does an "All products" coupon discount the subscription added as an order bump?
Yes. When a buyer applies an All products coupon at checkout, the discount applies to both the bundle price and the first charge of the order bump subscription, the amount billed when the trial ends. The discounted subscription price is shown on the confirmation page at the end of checkout.
Can I control whether the order bump is pre-selected when customers reach checkout?
Can I control whether the order bump is pre-selected when customers reach checkout?
Yes. Each order bump has an Add to cart by default toggle in its settings. When the toggle is on, the subscription trial is already added when the customer arrives at checkout, and they can remove it if they don't want it. When it's off, the offer is visible, but the customer has to click Add to include it. Both legacy checkout and Unified Checkout respect the setting.
Why does my order bump show as "Paused"?
Why does my order bump show as "Paused"?
Paused means the order bump can no longer appear at checkout because the linked subscription plan no longer has a free trial. Go to Marketing > Order Bumps, review the bump's settings, and correct the issue. Once fixed, the bump will return to Active.
Can I fix an Archived order bump?
Can I fix an Archived order bump?
No, an order bump is marked Archived when the bundle or subscription plan it was linked to no longer exists. This status can't be reversed. If you need a bump for that bundle, remove the archived bump and create a new order bump paired with an active bundle and subscription plan.