Members can choose exactly which types of emails they want to receive, instead of an all-or-nothing unsubscribe.
ℹ️ INFO: This guide walks through what's on the Email Preferences page and how members can update their choices.
Access the Email Preferences Page
Guide your members to their preferences by following these steps:
Log in to your website
Click the avatar image (top-right)
Select Email Notifications (
../account/email_preferences)
💡 TIP: Members can also reach this same page directly from the Unsubscribe link at the bottom of any marketing email, without needing to log in first.
🔗 Learn more about Email Essentials
Manage Your Email Topics
The topics listed here reflect how the store has named and configured them for this store. Some stores may show different topic names or additional custom topics beyond the three defaults.
News: General product updates and announcements
Promotions: Discounts and exclusive deals
Content Announcements: Be the first to know when content is starting or leaving
Members can check or uncheck any topic individually. Unchecking a topic stops emails for that topic only; everything else they're subscribed to keeps arriving as normal.
ℹ️ INFO: Stores can rename these topics or add up to seven custom ones, so the exact names and number of topics a member sees can vary by store.
🔗 Learn more about Email Topics
Community Updates
Separate from the marketing topics above, members can also manage:
Community updates: Replies, mentions, and weekly highlights from the community
📝 NOTE: Community updates are managed independently of the marketing topics. Unsubscribing from all marketing does not affect this setting, and vice versa.
Unsubscribe From All Marketing
Members who'd rather not receive any marketing emails at all can use the Unsubscribe from all option. This turns off News, Promotions, and Content announcements (and any custom topics) in one step.
📝 NOTE: This is permanent. Even if a new topic is added later, a member who's unsubscribed from all marketing stays unsubscribed from it too; they'd need to opt back in manually.
Transactional Emails
Transactional emails (Required): Receipts, password resets, and important account notifications.
ℹ️ INFO: Transactional emails can't be turned off. These are essential communications tied to billing, purchases, and account activity.
FAQs
Will I stop getting emails from a new topic if I've already unsubscribed from everything?
Will I stop getting emails from a new topic if I've already unsubscribed from everything?
No, opting out is topic-specific, so a topic added after a full unsubscribe isn't automatically included. Members can revisit this page any time to opt out of new topics too.
If I turn off Community updates, does that affect my marketing topics?
If I turn off Community updates, does that affect my marketing topics?
No. Community updates and marketing topics (News, Promotions, Content announcements, and any custom topics) are managed separately.
Why don't I see all the topics mentioned in a help article?
Why don't I see all the topics mentioned in a help article?
Sellers can rename topics or choose not to use certain ones, so the exact topics available can vary by store.