Favorites lets your members bookmark videos and collections they want to revisit. Instead of searching through the catalog every time, members can save content they love and access it instantly from their dedicated Favorites section.
Web Experience
On the web, Favorites is accessible directly from the Web Catalog Sections navigation bar at the top of the catalog.
Members simply click the Favorites tab to see all their saved content in one place.
ℹ️ INFO: Web Catalog Sections are only available on stores using the New Website Editor. If your store is on the legacy liquid theme, members won't see the Favorites tab in the navigation bar.
🔗 Learn more about the New Website Editor
Add Videos to Favorites
Navigate to the video page
Click Save below the video player
Select Favorites from the options
Add Collections to Favorites
Navigate to the collection page
Click Add to Favorites at the top-right
Remove Content from Favorites
Click the same button again to instantly remove it from Favorites.
Mobile Apps (iOS & Android)
On mobile, Favorites has a dedicated folder accessible from More > Content > Favorites.
Add Content to Favorites
Find and access the content
Tap Save below the video
Select Favorites from the options
Remove Content from Favorites
Two Options:
Tap Save below the video, untick the Favorites checkbox, then tap Done
In the Favorites folder, tap the heart icon on the video you want to remove
TV Apps
Favorites is fully supported on TV apps. Any content favorited on the web or mobile automatically appears in the TV app's Favorites section.
Add Content to Favorites
Navigate to the video
Toggle Add to Favorites
Remove Content from Favorites
Navigate to the video
Toggle Remove from Favorites
💡 TIP: You can also remove content from Favorites using the web or mobile app, and the change will sync to your TV app automatically.
Favorites vs Playlists
Favorites and Playlists are both ways for members to save and organize content, but they serve different purposes:
| Favorites | Playlists |
Purpose | A single saved list of bookmarked content | Multiple custom collections members create themselves |
Organization | Fixed, and content appears in the order it was saved | Fully customizable, where members can reorder videos via drag-and-drop |
Autoplay | No | Yes |
Availability | Web, Mobile, TV apps | Web and Mobile apps only |
💡 TIP: Use Favorites for quick bookmarking across all devices. Use Playlists when members want to build curated, ordered sequences they can play back continuously.
🔗 Learn more about Playlists
FAQs
Why can't my members see the Favorites tab on the web?
Why can't my members see the Favorites tab on the web?
The Favorites tab is part of the Web Catalog Sections navigation bar, which is only available on stores using the New Website Editor. If your store is on the legacy liquid theme, the tab won't be visible. 🔗 Learn more about the New Website Editor
Will Favorites sync between devices?
Will Favorites sync between devices?
Yes. Favorites sync across all devices where the member is signed into their account, including web, mobile apps, and TV apps.
Can members rename or reorder their Favorites?
Can members rename or reorder their Favorites?
No. Favorites is a fixed list, so its content appears in the order it was saved and can't be reordered. For more control over organization, members can use Playlists instead. 🔗 Learn more about Playlists
Can I see which members have favorited my videos?
Can I see which members have favorited my videos?
Yes. As an admin, you can view Favorites activity in the Analytics section and impersonate individual members to see their Favorites directly.
Why don't I see filters in the Favorites section?
Why don't I see filters in the Favorites section?
Filters only appear in the Favorites section once a member has 20 or more favorited items. Below that threshold, the filter controls won't be displayed.
What's the difference between Favorites and Categories?
What's the difference between Favorites and Categories?
Categories are admin-created content groupings that appear as category rows in the catalog, visible to all members. Favorites are personal to each member and only show content they've individually saved.