Create coupon codes with alphanumeric characters only (special characters are not valid). Once a coupon is created, only the Redemption limits can be changed. The Coupon Code and Applies to cannot be edited. If you need to change, you'll want to recreate a new coupon.
Navigate to Marketing > Coupons and click Add Coupon. Title your coupon and choose the discount amount, which type of content it applies to and whether it expires or has a certain amount of redemptions.
By default, a coupon code can only be redeemed once per user. Please consider this before running promotional ads encouraging end-user to apply the same coupon code to multiple transactions, as a given coupon code may only be redeemed once per user.
If you want to create a recurring discount (meaning, a discount that applies to more than one billing cycle), you must select the type Subscription when setting up the coupon code and the correct duration for which you wish the discount to be applied correctly, as you cannot edit this once you've finished creating the coupon code.
Subscriptions can only have one coupon code applied per user. If you plan to offer future discounts on subscriptions to users who are already subscribed and have already redeemed a coupon code for their subscription, you will have to perform manual steps in the admin area to delete the subscription from the user, re-subscribe the user, change their next payment date, then apply a new coupon code. We advise against this, but if you are considering short-term discounts (ie. for only 3 billing cycles) with the intention of running a promotion with another coupon code in the future, please be advised this will create extra work for your team to accomodate this. We recommend that you create a long-term coupon code to avoid unnecessary complications.
Note: If you need to create a large number of unique coupons (20+) see here for what to submit to our support team.