Live event preregistration allows you to gauge interest in your upcoming events by letting viewers sign up in advance. This feature helps you forecast attendance, build anticipation, and collect viewer information before your event goes live.
When you enable preregistration, your event appears in your catalog with a countdown timer, allowing viewers to indicate their interest by clicking "I'll be there".
ℹ️ INFO: Preregistration is a powerful tool for building excitement and can be set up weeks in advance or on the same day as your event.
Benefits of Using Preregistration
Forecast attendance: Know how many people plan to attend your event
Build anticipation: Create excitement before your event starts
Collect viewer information: Gather emails from potential attendees
Improve scheduling: Learn what timing works best for your audience
Allow calendar integration: Let viewers add your event to their personal calendars
Viewer Experience
When you enable preregistration, your event appears in your catalog with a countdown timer. What a viewer sees next depends on how the event's access is configured.
For Gated Livestreams
Only users with access will see the "I'll be there" button
Users without access will see the countdown timer and the purchase options
🔗 Learn more about Pricing and Access
💡 TIP: You can use bundles to sell both live event access and the recording afterward. This is perfect for viewers who want to watch later.
🔗 Learn more about Bundling the Livestream and its Recording
For Free-for-All-Users Events
If the live event is set to Free for all users, a short registration form appears directly on the event page. It asks for:
Email address: the only required field. No password is needed.
Terms of service: shown as text to read, rather than a checkbox to tick.
Marketing consent: shown only to viewers in regions where local law requires it, based on their location. Viewers in these regions must tick Yes, receive news and updates via email to register. Viewers elsewhere won't see this option.
Once the guest clicks Register, they're preregistered, and the Register button is replaced with Add to Calendar.
ℹ️ INFO: Uscreen creates them as a lead in your account, tagged with the lead source: Live Event Preregistration, so they'll appear in your People list for follow-up through email broadcasts or automations. They'll also receive the Live Event Pre-Registration Email confirming their signup.
🔗 Learn more about Email Templates
Promote Your Event
Sharing Your Preregistration Link
To share your event link and promote preregistration:
Navigate to Content > Live Streaming
Find your event and click the ellipsis (⋯)
Select Copy Link
🎉 A message will appear confirming the link has been copied.
💡 TIP: You can now share this link on social media, in email campaigns, or on other pages on your website to drive preregistrations.
Email Notifications
Preregistration Confirmation Email
When someone preregisters for your event, they can automatically receive a confirmation email. You can customize this template.
Navigate to Settings > Email Templates
Find and select Live Event Pre-Registration Email
Customize the subject and body text as needed
Click Save
🔗 Learn more about Email Templates
Go Live Email Notification
To send an email when your event starts:
Navigate to Content > Live Streaming
Find your event and Edit
Under the Preregistration card, toggle Email preregistered attendees when the event starts
Click Edit to customize the email
Click Save when finished editing the email
Also, click Save Changes at the top to apply the changes
ℹ️ INFO: The go-live email is sent to viewers who preregistered for the event and who have access or have purchased access to the livestream.
📝 NOTE: The go-live notification is a transactional email. Preregistering for an event is itself a request to be notified, so this email is sent to all eligible attendees regardless of their marketing consent preferences. This email is moving to preregistered attendees only, so the toggle is being renamed from Send email notification when event starts to Email preregistered attendees when the event starts to make clear who it reaches. New stores may already see the new label. Other stores will be moved over time, and until then, the email also reaches viewers who did not preregister.
Manage Preregistrations
Tracking Preregistrations
To see who has preregistered for your event:
Navigate to Content > Live Streaming
Look for the Preregistered column
Click the number to view the list of preregistered attendees
You'll see each person's name, email, and registration date
Click Export CSV to download the list
💡 TIP: This information helps you understand your audience and plan for future events.
FAQs
Can viewers cancel their preregistration?
Can viewers cancel their preregistration?
Currently, there isn't a direct way for users to withdraw their "I'll be there!" preregistration. The preregistration is primarily for your tracking purposes and to send calendar invites and notification emails.
Do preregistered users automatically get access to the recording?
Do preregistered users automatically get access to the recording?
Access to the recording depends on how you've set up and priced the recording. If you want users to have access to both the live event and recording, consider adding both to a bundle.
Can I email everyone who preregistered before the event starts?
Can I email everyone who preregistered before the event starts?
Yes, you can export the preregistration list and use Uscreen's Email Broadcast feature to send reminders or additional information before your event.
What happens if I need to reschedule my live event?
What happens if I need to reschedule my live event?
If you need to reschedule, you can duplicate the event and set a new date. However, preregistrations won't transfer to the new event.
Will preregistered users be automatically notified when the event starts?
Will preregistered users be automatically notified when the event starts?
Yes, if you've enabled the Send email notification when event starts option, all preregistered users with access will receive an email notification once your event goes live. Signing up for an event is itself a request to be notified, so this email is sent regardless of a user's marketing consent preferences.
Do guests who preregister for a free event automatically get an account?
Do guests who preregister for a free event automatically get an account?
Yes. When a guest registers for a Free-for-All-Users event, Uscreen creates them as a lead with the lead source Live event preregistration, and they appear in your People list. They'll receive a Live Event Pre-Registration Email confirming their signup.
Why do some viewers see a marketing consent checkbox?
Why do some viewers see a marketing consent checkbox?
Where local law requires explicit consent, the registration form shows a checkbox that viewers must tick to register. Viewers in other regions don't see it and can register with just their email.