What are Bundles?
Bundles are a powerful monetization feature that allows you to offer content with different pricing and offer structures. While subscriptions provide recurring revenue, bundles give you flexibility to sell content through one-time purchases, rentals, or free offerings.
Bundles allow you to package and sell content in alternative ways to subscriptions. They're ideal for:
Upselling to customers with additional content
Running limited-time promotions
Offering a curated selection of free content
Types of Bundles
There are three types of bundle offers.
Fixed Price
Provide permanent access to a bundle of content for a one-time fixed price
Rental
Provide access to a bundle of content temporarily for a rental fee
ℹ️ INFO: The 2-week rental duration is now available, giving you more flexibility to offer mid-length rental periods between 1 week and 1 month. This is perfect for bundles like workshops, short courses, or event replays.
Freebie
Provide permanent access to a bundle of content for free
💡 TIP: Freebie bundles are excellent for lead generation. Users must create an account to access the free content, allowing you to build your email list and nurture them with automation emails.
🔗 Learn more about Free Access Offers
Create Your Bundle
Navigate to Bundles
Click New Bundle
Choose the bundle type (Fixed Price, Rental, or Freebie)
Enter the basic information:
Title: Choose a clear, concise name
Description: Explain what's included in the bundle
Image (Thumbnail): Add a thumbnail to represent the bundle (optional)
Set pricing details based on the bundle type
For the Fixed Price bundle, set the one-time purchase price
For the Rental bundle, set the rental price and duration
Set the bundle availability:
Public: Visible on your storefront for anyone to purchase
Private: Only accessible via a direct link you share
Click Choose Content
Select the contents you want to include in your bundle
Click Save
to create your bundle
💡 TIP: You can always edit your bundle to add, edit, or remove its contents.
Add Content to Your Bundle
Bundle page
Navigate to Bundles
Edit the bundle where you want to add your content
Click Choose Content
Select the content you want to include
Click Save
Content page
Navigate to Content
Videos
Collection
Livestreaming
Click on the specific content you want to add and Edit
Scroll down to the Bundle section on the right side
Select your desired bundle from the dropdown
Click Save Changes
💡 TIP: You can add the same video or collection to multiple bundles. This allows you to create different bundle packages for different audience segments or pricing strategies.
Member Experience
When a customer purchases a bundle, they gain access to all the content included in that bundle. They can find the content in the My Library section in the Catalog.
My Library Access
Bundle content appears in the customer's "My Library" section of the Catalog. This dedicated area shows all the content the customer has access to through their purchased bundles.
🔗 Learn more about My Library
Content Organization
While you cannot manually change the order of content within bundles, customers can still:
Search for specific content
Filter content by available filters
Access all bundle content from their My Library section
This ensures that even with large bundles, customers can easily find and enjoy the content they've purchased.
📝 NOTE: Content within bundles is automatically ordered based on Upload Date. This ordering cannot be changed manually at the moment.
Set the Availability of the Bundle
Similar to subscriptions, you can control the visibility and availability of your bundles.
Public Bundles
Public bundles are visible to everyone who visits your storefront. These are the standard bundle offerings that you want to make widely available.
Key Characteristics of Public Bundles:
Appear on your storefront for all visitors
Show up in the Get Access options when users try to access gated content
Can be purchased by any visitor
Private Bundles
Private bundles are hidden from your storefront and can only be accessed via a direct link that you share. This gives you control over who can purchase these bundles.
Use Cases for Private Bundles:
Create special offers for specific audience segments
Offer exclusive content to select groups
Create temporary promotional bundles
Phase out old bundles while maintaining access for existing customers
Share the Private Bundle
Navigate to Bundles
Click the ellipsis (...) next to your existing bundle
Select Copy Link
Share this link with your chosen users
Manage Existing Bundles
Edit Bundle Details & Content
To modify an existing bundle:
Navigate to Bundles
Find the bundle you want to edit
Click on the bundle name or the Edit
Make your changes to the title, description, pricing, etc.
Modify its contents by clicking Choose Content
Click Save
to update the bundle
📝 NOTE: Currently, there is no option to duplicate a bundle. Each new bundle must be created from scratch.
Delete a Bundle
Before deleting, please be aware:
All users who purchased the bundle will lose access to its content
Invoices linked to the deleted plan will no longer be filterable in the Sales page
⚠️ WARNING: Deleting a bundle will permanently remove it from the system and instantly revoke access to all who have purchased it. If you're unsure whether to delete or edit a bundle, consider using the Private setting to temporarily hide it instead.
To remove a bundle:
Navigate to Bundles
Find the bundle you want to delete
Click the ellipsis (...)
Select Delete
Confirm by clicking Delete Subscription
FAQs
How is content ordered within bundles?
How is content ordered within bundles?
Content in bundles is automatically ordered based on Upload Date. This ordering cannot be changed manually at the moment.
Can customers with bundle access still subscribe to my membership?
Can customers with bundle access still subscribe to my membership?
Yes! If you also offer subscriptions, customers with bundle access will still be able to view the full catalog and upgrade with a subscription.
Can I sell bundles through third-party platforms?
Can I sell bundles through third-party platforms?
Yes, you can integrate with platforms like LeadPages, Shopify, or WooCommerce using Zapier to sell your bundles through external services.
Can I offer gift bundles?
Can I offer gift bundles?
Yes, you can allow customers to purchase bundles as gifts. Enable gift subscriptions in your admin dashboard under Marketing > Gifts > Settings and configure which bundles can be gifted. 🔗 Learn more about Gift Offers: Complete Guide
Can I apply coupon codes to bundle purchases?
Can I apply coupon codes to bundle purchases?
Yes, coupons are supported for direct bundle purchases on the main checkout.
What happens if I need to modify content in an existing bundle?
What happens if I need to modify content in an existing bundle?
You can edit the content in existing bundles at any time by clicking the Edit Content button. This allows you to add or remove content as needed.
What's the difference between a bundle and a collection?
What's the difference between a bundle and a collection?
Collections are playlists that organize related videos together and can have their own pricing. Bundles are packages that can include multiple videos, collections, and live streams together as a single offer. You can include collections inside bundles for even more flexibility. 🔗 Learn more about Collection Pricing and Access
How do rental bundles work with access duration?
How do rental bundles work with access duration?
For rental bundles, the end date of access is based on the rental duration. Once the rental period expires, customers will lose access to all content in that bundle unless they purchase it again.
Can customers purchase multiple bundles?
Can customers purchase multiple bundles?
Yes! Customers can purchase as many bundles as they want, and these purchases can coexist with subscription access. Each bundle purchase grants access to its specific content.
How do I track bundle sales and performance?
How do I track bundle sales and performance?
You can view bundle sales data in your Sales Analytics and export bundle customer reports to see who has purchased specific bundles. 🔗 Learn more about Monthly Bundle Sales Report and Content Analytics by Bundle