As of April 2024, Gmail and Yahoo have implemented new requirements to enhance email deliverability, emphasizing your need to maintain a spam rate below 0.1%. It is necessary to monitor your email campaigns to ensure they meet these standards, especially for team members who are responsible for email outreach.
What are Spam and Bounce Rates?
Spam Rate: The percentage of your sent emails that recipients mark as spam or junk. A high spam rate can negatively impact your sender's reputation and deliverability, leading to more emails being filtered out before reaching inboxes or having your email blocked altogether.
Bounce Rate: The percentage of your sent emails that fail to be delivered to the recipient's inbox. Bounces are categorized as either "hard" (permanent delivery failures, such as invalid email addresses) or "soft" (temporary issues, like a full inbox or server problems).
Understanding the New Spam Rate Requirements
Spam Rate Limit: Both Gmail and Yahoo now require that the spam rate for emails need to be less than 0.1%. This means that fewer than 0.1% of your emails sent to users of these services should be marked as spam.
Display of Spam Rate: We now display your spam rate on the Marketing Email Settings page within the last 30 days, excluding those sent to Gmail accounts due to Gmail’s privacy policies.
Steps to Monitor and Improve Email Deliverability
Regular Monitoring of Spam Rate:
Check the spam rate regularly on the Marketing Email Settings page.
Ensure that the rate stays below the 0.1% threshold to avoid deliverability issues.
You can also view individual spam and bounce rates for your broadcast emails as well.
Registering Your Domain with Google Postmaster Tools:
Since Gmail does not provide spam rate data to email providers, it’s crucial to separately track your performance on Gmail.
Register your domain with Google Postmaster Tools by following these steps:
Visit the Google Postmaster Tools site.
Sign in with your administrative Google account.
Add and verify your domain to start monitoring the spam and other important metrics.
Actionable Tips for Reducing Spam Rates:
Improve Email Content: Ensure your emails provide value and relevance to your audience. Avoid overly salty language that could trigger spam filters.
Optimize Sending Frequency: Sending too many emails can annoy recipients and lead to higher spam rates. Find a balanced frequency that keeps your audience engaged without overwhelming them.
Clean Your Email List Regularly: Remove inactive subscribers who do not engage with your emails, as continued sending to these addresses can harm your reputation and increase spam rates.
How Does Uscreen Help with Email List Hygiene?
Uscreen automatically filters inactive subscribers to maintain a healthy email list for you. Here’s how:
Inactivity Detection
Any subscriber who hasn’t logged into your platform within 12 months is marked inactive for emails.
Subscribers who haven’t opened an email in 12 months are also considered inactive for emails.
Automatic Filtering
These inactive users are filtered out of your email broadcasts automatically.
They won’t receive further marketing emails, reducing the chances of bounces and spam reports.
By handling this process behind the scenes, Uscreen ensures you stay compliant with GDPR and maintain a strong sender reputation.
Important Note:
Uscreen cannot be held responsible for any issues related to the spam rate of your emails. It is your responsibility to take necessary measures to ensure that your email lists are up to date and your recipients have willingly opted to receive emails from you. Please note that our support team cannot assist with improving your spam rates, nor can we help you if your email account gets blocked due to spamming. Therefore, please make sure to comply with the relevant guidelines and regulations to avoid any issues.