When Is the Trial Subscription Ending Email Sent?
The “Trial Subscription Ending” email is automatically sent to subscribers to remind them about their upcoming renewal. The timing of this email depends on the length of the trial period:
Trial period greater than 14 days → Email is sent 7 days before renewal.
Trial period between 4 and 14 days → Email is sent 3 days before renewal.
Trial period less than 4 days → No “Trial Subscription Ending” email is sent, but users receive a Trial Started email that includes the trial end date.
Why Is This Important?
This email notification helps subscribers stay informed about their trial status and upcoming charges. It can also reduce unexpected cancellations and improve customer experience by providing clarity on renewal dates.
Managing Email Notifications for Trials
If you want to customize or disable these notifications, check your platform’s email template settings. Ensuring subscribers receive clear communication about their trial period can improve conversion rates and minimize disputes.
✅ Pro Tip: If your trials are short (less than 4 days), consider making the Trial Started email as informative as possible, so users clearly understand when their trial will end.