Content Hubs let you add more than one catalog to your store to segment your content for different audiences and members.
For example, present different hubs if you have multiple languages, multiple content types, or several instructors.
ℹ️ INFO: The feature requires an All Access plan or paid add-on.
What Are Content Hubs?
Your catalog page has a row of sections, or hubs, across the top. The first one is Browse, and it shows your full Catalog. Each hub you create adds another section next to it, showing only the categories you choose.
A hub has a name, a URL, a published status, and an ordered list of categories. You are not creating new categories, duplicating videos, or moving any content. You choose which of your existing categories appear in which section.
Use Cases
Separate languages, so members go straight to the catalog in their own language
Separate content types, such as fitness and nutrition, or yoga and pilates, or movies and series
Give each instructor their own hub
Group a specific program, season, or series into its own hub
💡 TIP: Each hub also gets its own URL, so you can link a member directly into a hub from an email, a social post, or your own website.
Feature Availability
Content Hubs requires the following:
Content Hubs requires the following:
All Access, or paid add-on
Opt in to the Content Hubs open beta (see Join or Leave the Beta below)
If your store doesn’t meet the requirements yet, the Categories page shows a Content Hubs card with your next step:
Not on the New Website Editor yet: The card explains that Content Hubs require the New Website Editor. Select Learn More to read about it.
On the New Website Editor, without All Access or the paid add-on: The card explains that you need to upgrade to join the beta. Select Contact Sales to get in touch and discuss the options.
Platform Availability
Available on the web browser
Available on iOS and Android apps 3.37 or later
Available later on TV apps (planned early 2027)
Join or Leave the Beta
Content Hubs is in open beta. You join once, and you can start building hubs straight away. You can leave at any time and rejoin whenever you want.
Join the Beta
The Owner or Admins of an eligible store can join.
Go to Content > Content Hubs
Read and check the beta acknowledgment
Click Join the Beta
You can also join from the Categories page by clicking Join the beta there. Once you’ve joined, you’ll land on the Categories page, where your hub sections are ready to set up.
ℹ️ INFO: The Content Hubs entry will disappear in the sidebar because hubs now live on the Categories page.
Leave the Beta
You can leave at any time from the beta banner on the Categories page. You’ll be asked to confirm, and you can add an optional note.
Your hubs disappear from your website and apps right away, and hub web addresses redirect to your catalog.
Your categories and videos are not affected.
Any category you had hidden from Browse comes back to Browse automatically.
Your hubs are not deleted. If you rejoin, they return exactly as they were.
💡 TIP: You can also share your thoughts any time using the Give Feedback button in the beta header on the Categories page.
Create a Hub
Go to Content > Categories
Click Add Hub
Give it a name. This is what your members see on the section, so keep it short.
Check the web address. You can change it if needed.
Click Add Hub
Your new hub starts as a draft, so nothing is visible to your members yet until you publish it
Add categories
Open the created Hub
Add categories. You can search your categories and select one or more
Drag the categories into the order you want members to see them
💡 TIP: A category can appear in more than one hub. Adding a category to a hub never removes it from anywhere else, so you can reuse a popular category across several hubs.
Choose a Featured Category
Pick one category in the hub as its featured category. It appears at the top of the hub, above the other rows, the same way your featured category works on your main catalog. 🔗 Learn more about Featured Category
Each hub shows its own featured category rather than inheriting the one from your main Browse catalog. You can choose one featured category per hub.
Publish the Hub
When the hub is ready, Publish it
The section appears for your members straight away.
You can unpublish a hub at any time, which hides the section without deleting the hub or affecting any of your content
A hub needs at least one category before you can publish it
Hide a Category from Your Main Catalog
By default, all published categories appear in your catalog.
Once Content Hubs is enabled, you can keep a category published and fully accessible and hide it from your Browse section.
You have full control over what categories appear in Browse and Hubs.
For example, you can hide a category in Browse, and show it only in a specific hub. This keeps that category published, but removes the noise of everything visible in Browse.
This is what lets your Catalog, hubs, and overall content organization feel genuinely curated.
📝 NOTE: Hiding a category from Browse hides it from Browse for all of your members. This is a way to organize your catalog, not a way to control access to who can watch something.
What Your Members See
Selecting a hub shows that hub's featured category and that hub's rows, and nothing else.
Rows built around an individual member, such as Continue Watching, My Library and Recommended For You, stay on the Browse section. They don't appear inside a hub, because a hub only ever shows the content you've put in it.
Search covers your whole store, wherever a member searches from. There's no separate search inside an individual hub.
Members always see Browse and see no changes if there are no published hubs.
📝 NOTE: Members using an app older than release 3.37 will still see your Catalog the way it works today, including any categories you've hidden from Browse. Keep that in mind for members on old app versions. For that reason, it's worth setting your Hubs up and reviewing them on your website first, then letting your app audience catch up as they update.
Current Capabilities
Up to 7 Hubs per store, plus your Browse section, for 8 sections in total
One featured category per hub
Each hub has its own name and web address
Search and filters are on Browse only
Showing or hiding a hub based on a member's subscription is not yet available
FAQs
How do I join or leave the Content Hubs beta?
How do I join or leave the Content Hubs beta?
To join, go to Content > Content Hubs in your admin area, read and check the beta acknowledgment, and click Join the beta. The Owner or Admin of an eligible store can do this. To leave, use the beta banner on the Categories page. Leaving hides your hubs right away but doesn’t delete them. If you rejoin, they come back.
Do I need to rebuild my catalog to use Content Hubs?
Do I need to rebuild my catalog to use Content Hubs?
No. Hubs are built from the categories you already have, and your existing catalog keeps working exactly as it does now.
Can I show a hub only to members on a certain subscription?
Can I show a hub only to members on a certain subscription?
No. Every published hub is visible to all of your members. Access is still controlled per piece of content. So members who open something where they do not have access see the typical call-to-action to buy or upgrade.
Do Content Hubs work in my apps?
Do Content Hubs work in my apps?
Yes. Content Hubs work in your iOS and Android mobile apps from app release 3.37 or later. They are not yet available on TV Apps.
Can I rename the Browse section?
Can I rename the Browse section?
Yes. You can change the Browse section's name and icon in your Website > Catalog settings, the same as you can today.
What happens if I delete a hub?
What happens if I delete a hub?
The section disappears, and the hub is removed. Your categories and videos are not affected. Any category you hide from Browse stays hidden until you change that setting.
💬 We'd love to hear from you, so here's how you can submit feedback.