Giveaway Funnels help you build your email list and capture lead information for potential customers. Through a landing page and a series of automated emails, you can give free access to a piece of your premium content in exchange for leads giving you their email.
Using Giveaway Funnels enables you to drive more users to your site, and once these leads have enjoyed your content, they'll be much more likely to become paying subscribers, especially with a discounted offer!
NOTE: Giveaway funnels attempt to convert your leads into subscribers. It will still send automated emails if users have access to the content with another method, such as one-time purchases, freebies, or rentals (including bundles).
Setting up a Giveaway Funnel
Navigate to Marketing and select Giveaway Funnels
Click on the blue New Giveaway button to get started.
Follow the form prompts to select a free piece of premium, published content to grant leads in exchange for their email address. Your leads will have access to this for as long as you have your Giveaway funnel up and running.
Next, select the subscription you'd like to encourage these leads to sign up for, along with a discount amount (in percentage) and the duration of the number of billing periods.
Feel free to change the email template bodies as you see fit—just do not remove the discount variable.
Once you Save this, you'll see a pop-up with the link to your new Giveaway Funnel.
Export the collected Email Addresses
Once your funnel is up and running, you can see your leads by clicking the 3 vertical dots next to the funnel in question, then select Download CSV.
This is also where you can Stop the funnel, Copy link (to distribute), or Delete the funnel if you are absolutely sure you no longer want to offer it or have access to any of its data.
How your Leads see your Funnel
Capture page
Once you distribute your link, your visitors will see a clear prompt to do one thing to gain free access: enter their email address. This page is where the funnel collects the email addresses of your leads, recording them in the system.
Conversion page
Once your lead enters their email address, they will automatically be directed to the video page of that content for immediate access. This page is where the lead may access the free video and find the option to subscribe (convert) at a discounted rate, provided by the funnel.
If the lead does not convert to a subscriber, the automation for this particular funnel will kick in to offer the discount via email.
FAQs
Can I customize how my Giveaway funnel page appears to my leads?
Can I customize how my Giveaway funnel page appears to my leads?
While the 'Get free access' button color inherits from the Primary color that you set for your site, beyond this, further customization options are not readily available. If this is important to you, please share your feedback and let us know what exactly you'd like to be able to customize here.
Which type of Content can be used for the Giveaway funnel?
Which type of Content can be used for the Giveaway funnel?
At the moment, both individual Videos and Collections can be used for the Giveaway funnel. The content needs to be Published in order to be selected.
Why is the user not appearing in the People page and not receiving emails from the automation?
Why is the user not appearing in the People page and not receiving emails from the automation?
The user likely opted out of receiving marketing emails or did not confirm their email address after creating an account from the funnel.
We'd love to hear from you, so here's how you can submit feedback.