Understanding the financial health of your membership business is crucial for long-term success, and Uscreen's Financial Analytics makes it easy to track and analyze your revenue streams. With detailed reports on sales, coupon usage, and more, you can monitor your income, identify trends, and make informed financial decisions.
In this article, we’ll walk you through the key features of Uscreen’s Financial Analytics.
Within the Financial Analytics dashboard, you will now have the option to view the following reports (learn more about financial metrics):
Gross Sales - total revenue from all sales for a specific period of time, before any deductions, such as fees, coupons, or discounts, from Subscriptions, One-time sales, and Donations from Live Events.
Paid Customers - total number of end-users paying for content on your platform (i.e., one-time purchases, bundles, subscriptions).
Invoices Summary - total number of paid and refunded invoices for a specific period of time.
Sales Report - an overview of all sales within a specific time frame.
Coupon Report - an overview of coupon usage.
Net Sales - total revenue after discounts and coupons over time.
Earnings - revenue earned, after commissions and refunded fees, over time.
Total Net Sales by Customer - understand how much money you are earning with each of your customers.
Our Analytics allow you to filter the reports above by payment date, time frame, product type, product title, subscription duration, refunded invoices, discounted invoices and free sales
Time Frame - see data within a specific measure of time (date, week, month, quarter, year)
Payment Date - see data for a specific date or time interval.
Product Type - see data for a specific product type:
Product Title - see data for a specific product.
Payment Provider - see data from a specific payment provider, i.e. android, apple, PayPal, web.
Billing interval - see data for a specific subscription billing interval, i.e. filter for Monthly Subscriptions only.
Is Refunded - filter for refunded sales
Is Discounted - filter for sales that had a discount
Is Free Sale - filter for sales that were 100% discounted or from a free product
Metric Definitions
Sales: number of invoices that were paid, including refunded ones.
Gross sales: sum of the original price of all sales, before discounts, gift cards, and refunds.
Paid customers: number of users who have paid invoices, including refunded ones.
Paid invoices: number of invoices that were paid, excluding refunded ones.
Refunded invoices: number of invoices that were refunded.
Discount amount: the amount of discounts given.
Gift amount: the amount paid using gift cards.
Net sales: sum of the original price of all sales, after discounts, gift cards, and refunds (Gross sales - Discount Amount - Gift Amount).
Payment processing fees: fees charged by your payment provider.
Platform fees: fees charged per subscriber or as a % of a transaction by Uscreen. Fees from OTT subscriptions are not included.
Earnings: the amount earned after fees (Net sales - Payment processing fees - platform fees). Taxes are not considered.
Redemptions: the number of times a purchase was made using a coupon, including refunded ones