Screenshots are shown on the product page in the various app stores. They let users see app features and functionality before they install an app.
NOTE: Apple maintains strict guidelines for app screenshots, and non-compliance can lead to app rejection. Screenshots must be genuine, captured directly from the app in use, and clearly showcase the app's user interface and features.
Additionally, each screenshot should correspond to the appropriate device frame; for instance, iPhone screenshots should display within an iPhone frame and iPad screenshots within an iPad frame.
Ensuring your screenshots meet these criteria is essential for a smooth app review process.
For detailed specifications, refer to Apple's App Store Review Guidelines.
You have two options for your app screenshots:
Uscreen Screenshots (default option)
We will generate previews for all your apps before submitting each for review.
Screenshots are auto-generated; we cannot create additional screenshots.
You can arrange the catalog page, positioning some videos upfront so the content you want to display is captured.
The copy and design of these screenshots are guaranteed to be approved by the app stores and require no extra work on your part.
Android & iOS:
1: Home Page (first 2-3 Categories)
2: Downloads Page (4 videos; ordered by upload date; oldest > newest)
3: Video Page (first video in the first category)
Text, Font Color, & Background (Accent Color) cannot be changed.
Legacy iPhone & iPad screenshots are generated as well, as required by Apple
Apple Watch:
AppleTV, Android TV, Fire TV, Roku:
1: Catalog Page (first 2-3 Categories)
2: Player Page (first video in the first category)
Custom Mobile Screenshots (available on the Plus plan)
If you prefer, you can create and provide custom screenshot images to use, with designs and copy more customized to your brand
Let the App Team know in advance (ott@uscreen.tv).
Provide images before apps are submitted for review, as they need to be approved along with an app update
You will receive access to the apps during the Preview Phase. This is when you'll be able to create the screenshots using the app.
Screenshots need to demonstrate app features, functionality, and user interface:
The majority of screenshots must show the actual app in use (not your website or a different app)
Screenshots must also show the correct device in use.
Use images captured from your app to create the screenshots.
Do not use marketing/promotional materials that do not show the app in use.
Do not include prices because it won't be accurate for all users
To avoid your app being rejected, show the correct device:
-iPad Screenshots must show the app in use on an iPad.
-Do not use images captured on an iPhone to create Android Screenshots.
-Do not resize iPad images to use for the iPhone Screenshots.
Required Images & Specifications:
Android: Google Play Store -Number: 4-8 Images -Format: png or jpg (no transparency) | -5.5" Mobile: 1242 x 2208px *Must show an Android device in use with real app screenshots. |
iOS: App Store -Number: 4-8 Images (per each of the three required sets) -Format: png or jpg (no transparency) -All Three Sized Sets Are Required | -6.9" iPhone: 1290 x 2796px *Must show an iPhone in use with real app screenshots. -12.9" iPad: 2048 x 2732px *Must show an iPad in use with real app screenshots. |
TV Apps: -Number: 3-5 Images -Size: 1920 x 1080px (png or jpg) | -AppleTV: Must show tvOS Interface -Fire TV: Must show Fire TV Interface -Roku: Must show Roku Interface -Android TV: Must show Android TV |
Apple Watch: App Store -Size: 368 x 448px or 312 x 390px -Number: 2-8 Images (png or jpg) -Details: here
YES: shows app; uses full space  | -Must show your app in use. -Use full space for screenshot -Provide edge-to-edge screenshots -Do not frame in or show Apple Watch
NO: shows Apple Watch device  |