Welcome to our App Builder, our state-of-the-art tool that enhances the mobile app development experience for our clients!

With a primary focus on streamlining the app development process, this platform enables clients to effortlessly share all the necessary app assets required for our team to build their mobile applications.

This comprehensive guide serves as an essential index, providing detailed explanations for each form question, ensuring a smooth and efficient asset-sharing experience. Collaborate with our development team and witness your app ideas take shape without any hassle. Let's embark on this journey together, simplifying the path to extraordinary mobile apps.

An accent color is a custom color that will appear throughout your apps in various locations. This color should complement your branding and provide excellent contrast against the background of your app.

In mobile apps, it’s possible to select two accent colors: one for each app theme. The app below is using a different shade of purple for its Dark Theme and Light Theme.

To make sure the buttons and important text in your app grab the attention of your users, select an accent color that provides a high degree of contrast against the background of your app. The App Previewer in your Admin Area will let you know if the color you selected has an appropriate amount of contrast.

Select buttons, select headers, terms of service and privacy policy links

Video selection box

Your app icon is the visual representation of your app. It should look clear and compelling, even at a small size. This icon is visible in app stores and device home screens.

Image Requirements:

Mobile app icon example

Icon Reshaping

Different app stores and devices will alter your icon's shape. Some Android devices will even display app icons as a circle. Please ensure your logo will be fully visible when your icon is reshaped.

iOS Home Screen Apple App Store

Image Requirements:

TV App icon example:

​AppleTV:

Android & Fire TV:

Roku:

On the App Store (iOS and Apple TV apps), you can add a subtitle. It can be used to provide a brief description of your app.
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The Subtitle field can be used in conjunction with the app's name.

Avoid using generic sentences like "the best app in the world." Instead, emphasize the distinctive features or common applications of your app that resonate with your target audience.

This is currently an iOS/tvOS-only field that will show up below your app's title in the App Store. This field has a 30-character limit, so keep it simple and to the point.

More details and Apple guidelines can be found at:
​https://developer.apple.com/app-store/product-page/

On some platforms, you can add a short description to your app. It is pretty much what you expect: a very brief corollary to your app's title.
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This is currently supported on Amazon TV, Android, and Android TV and will show up below your app's title in the app store. This field has an 80-character limit, so keep it simple and to the point.
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Use this field to provide an engaging description that highlights the features and functionality of your app.

Users read your store listing to learn about your app - and to decide whether to try it. Well-written descriptions that communicate valuable information provide a high-quality experience for users, both with your app and across the platform.

Each platform has its own limits for this field. It can span from 1300 (Roku) to 4000 characters (Google).

Don’t add unnecessary keywords to your description in an attempt to improve search results. Also, avoid including specific prices in your app description. Pricing is already shown on the product page, and references within the description may not be accurate in all regions.

Here are the guidelines for each platform:

For your app to stand out, it's essential to format the description well, so customers can easily read it and to help make sure that your app is approved with ease.

These guidelines help you write a great description, encourage users to download your app, and ensure your app is approved by the strict app store guidelines.

The example below is for a painting inspiration app:

Depending on your product, you may have a niche audience that is easy to direct to your app, but keywords will always be important.
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Keywords are an invaluable tool to make your app more discoverable in the app store.
Just pick a set of words and separate them with commas like: yoga, ashtanga, lessons, exercise, health, fitness.
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You should choose the words you think the customer will use when searching the app store, so your app can show up in the results.
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This field is supported in the App Store and Amazon store, and is limited to 100 characters, so be concise.

Screenshots are shown on the product page in the various app stores. They let users see app features and functionality before they install an app.

NOTE: Apple maintains strict guidelines for app screenshots, and non-compliance can lead to app rejection. Screenshots must be genuine, captured directly from the app in use, and showcase the app's user interface and features.
Additionally, each screenshot should correspond to the appropriate device frame; for instance, iPhone screenshots should display within an iPhone frame and iPad screenshots within an iPad frame.
​Ensuring your screenshots meet these criteria is essential for a smooth app review process.

For detailed specifications, refer to Apple's App Store Review Guidelines.

You have two options for your app screenshots:

Uscreen Screenshots (default option)

Custom Screenshots (available on the Plus plan)

1: Home Page (first 2-3 Categories)

2: Downloads Page (4 videos; ordered by upload date; oldest > newest)

3: Video Page (first video in the first category)

1: Catalog Page (first 2-3 Categories)

2: Player Page (first video in the first category)

If you prefer, you can create and provide custom screenshot images to use, with designs and copy more customized to your brand

Screenshots need to demonstrate app features, functionality, and user interface:

To avoid your app being rejected, show the correct device:

-iPad Screenshots must show the app in use on an iPad.

-Do not use images captured on an iPhone to create Android Screenshots.

-Do not resize iPad images to use for the iPhone Screenshots.

Content ratings inform users about the suitability of your app for different age groups and help them understand the type of content they can expect. Ratings also play a crucial role in meeting legal requirements and guidelines set by app stores and regulatory bodies.

App Store content ratings are essential for providing users with information about the age appropriateness and content of your app. These ratings help users make informed decisions and ensure compliance with local regulations and guidelines. Here's what you need to know:

Each app store has its own set of guidelines regarding content ratings. It's important to familiarize yourself with these guidelines to ensure compliance.

When you submit your assets to the App Launch Team, if you believe your app may contain age-rated content, please include this in your form and feel free to expand upon the extent of this content when you work with the App Launch Team to prepare your app for store review.

App stores often support various age-based rating systems, which provide standardized ratings across different regions. These rating systems evaluate factors such as violence, explicit content, language, and age-appropriate material.

Your app will display its age rating and content warnings on the store page upon publication.

If you make significant changes to your app's content that affect its rating, you may need to update the content rating accordingly, which may require the App Launch Team to update your apps as well.

All app platforms allow you to provide one or multiple language translations (or locales), in order to better communicate and advertise to your audience. If you provide just one locale, then all users in all countries will see this store listing, regardless of their device's default language.

Note: Although our mobile supports several languages (eg: Spanish, English, French, Italian, Deutsch, Chinese, etc) the default language is set as English in the source code. This way, it will display like this in the App Store:

Within the app, it will default to English, but if a user has a different language chosen as the default system language, the app will automatically default to this language (and any other language can be chosen in the app's settings as an override).

If you would like to make sure your language is available as a locale within the app, please ask your Customer Success Manager or Onboarding Specialist early on in your app onboarding process so that our developers can make sure that locale is ordered and implemented for you.

Much like anything in the store description and information, we are able to change anything about your store locale, although these changes may require a new app build, depending on the platform and scope of changes.

Within the app, however, if you feel pieces of the locale are incorrect/awkward, our team is happy to make changes that would be clearer to a natural-speaking audience. Please keep in mind, though, that as our apps are whitelabel, these changes will affect all of our apps, so changes must be within the scope of clarity and accuracy, and not reflect any brand/content-specific references.

By default, your apps will be displayed on all regions available, though you can request specific geo-blocking settings based on your preferences.

There are a few exceptions, though:

When building apps with Uscreen, your Members can access content in two main ways: Sign-In Only or In-App Purchase (IAP). Your choice depends on whether your content is free or requires payment.

Available on Your Website

Available on Plus and Custom plans. Pro plans include In-App Purchases by default.

Use this if most or all of your content is free.

App Subscriptions must be linked to a matching Website Subscription. Changes made in the dashboard do not auto-sync with the apps.

You can offer one subscription per period:

Android & iOS

Apple TV, Android TV, Roku, Fire TV

Each platform requires a Revenue Share for In-App Purchases:

All App platforms require a customer support email. This email is embedded within the Mobile App for customers to use. We suggest having a dedicated email where customers can reach you for any support they may need. (ex. support@companyname.com or contact@companyname.com)

If you would like to change your Customer Support Email, please request an update within your Uscreen Dashboard with the new email address. You can request an update from the Mobile & TV apps section of the admin area.

All Apps require a customer support contact page. This page can be simple with just a contact email for customers to contact, or you can provide a Google Forms Sheet which can easily be filled out as below.

An example of a contact page:

Some platforms require a contact email for the main point of contact person, the account owner. This is required by Roku and Google. It is preferred to be a personal email address and not a customer support email. This is also the email our App Launch team will use to contact you in regard to your App updates and your assets form.

The Apps require a phone number for the main point of contact person. Please provide the area code for the phone number as well. This won't be shown to the public.