Depending on your product, you may have a niche audience that is easy to direct to your app, but keywords will always be important.
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Keywords are an invaluable tool to make your app more discoverable in the app store.
Just pick a set of words and separate them with commas like: yoga, ashtanga, lessons, exercise, health, fitness.
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You should choose the words you think the customer will use when searching the app store, so your app can show up in the results.
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This field is supported in the App Store and Amazon store, and is limited to 100 characters, so be concise.