New to Uscreen or just stumbled across a term you don't recognize? 👋
This glossary has you covered. We've put together plain-language definitions for everything you'll encounter while building and growing your video membership.
📦 Plans & Features
Starter | Uscreen's entry-level plan for creators who want to earn their first dollar fast, includes a 100-subscriber limit |
Growth | For creators and brands ready to build recurring revenue, which includes access to marketing tools |
App Essentials | For creators who want to expand their reach with their own branded mobile and TV apps alongside their web membership |
Custom | A fully tailored enterprise plan for those who need a custom solution to scale their membership |
An enhanced analytics tool that gives you deeper insights into your business performance |
ℹ️ INFO: See the full plan comparison for a breakdown of what's included in each plan.
🎬 Content
Content | The umbrella term for anything you upload or stream: videos, collections, and livestreams |
An individual piece of video content uploaded to your platform | |
A curated group of related videos organized into a playlist or course | |
A real-time streaming session scheduled for a specific date and time | |
A way to organize your content into logical groups, which show up as sections in your Catalog | |
Your main content library where all your published videos, collections, and live events live | |
The preview image that represents a piece of content in your Catalog | |
A video set to publish automatically on a future date and time | |
The label shown on scheduled videos before their release date is visible to members in the Catalog | |
A short clip of a video shown to non-members to give them a taste of your content and encourage sign-ups | |
A private note-taking feature that lets members jot down thoughts while watching your videos, where only they can see their notes | |
A feature that lets you upload multiple audio tracks to a single video (e.g., different languages) | |
Downloadable files (PDFs, worksheets, etc.) you can attach to individual videos | |
A content creator profile you can assign to videos and collections |
💰 Monetization
A recurring payment plan where members pay on a set cycle (monthly, quarterly, annual, etc.) for access to your content | |
A group of videos and/or collections sold together as a single one-time purchase | |
Subscription Video On Demand: a recurring revenue model where members pay for ongoing access to your content | |
Transactional Video On Demand: one-time purchases for videos or bundles, no subscription required | |
A mixed monetization approach, offering both subscriptions and one-time purchases on the same platform | |
Time-limited access to a piece of content for a one-time fee | |
A set number of days a new member can access your subscription content before being charged | |
A feature that automatically displays prices in a visitor's local currency | |
A subscription type that gives multiple members access under a single purchase, which is great for organizations, teams, or businesses | |
Coaching | A feature that lets creators sell scheduled private sessions directly from their store, with Zoom integration and automatic recording ingestion into the video library |
👥 People & Access
Customer / User | Anyone who has created an account on your storefront |
Member | A customer who has an active subscription and pays to access your content |
Lead | A user who has given you their email but hasn't purchased a subscription yet |
End-user | A general term for the people who use and watch your content |
Admin | A team member with full control and management rights over your store |
Custom labels you can apply to members to organize, segment, and target your audience | |
Display Name | A public-facing nickname a member can set to appear in Community posts and comments instead of their full name |
Group Manager | A member of a Group Subscription who can add or remove other members from the group, without having full admin access |
An app user who made an in-app purchase without creating an account. Also known as an Anonymous User |
🔗 Learn more about User Roles & Team Management
🌐 Website & Design
Storefront | Your public-facing website where members sign up, browse, and watch your content |
Theme | A pre-designed template that shapes the overall look and feel of your storefront |
A drag-and-drop editor for creating custom pages on your storefront | |
Link in Bio | A shareable page that brings together your key links and content offers in one place, which is perfect for social media profiles |
The menu system that helps visitors find their way around your site | |
Your web address (e.g., mysite.com) and what people type to find your storefront | |
Subdomain | A prefix added to your root domain (e.g., watch.mysite.com), which is ideal when you want to keep your Uscreen store separate from your main website |
The security technology that encrypts your site and shows the padlock icon in browsers. Uscreen provides this automatically | |
CDN (Content Delivery Network) | A global network of servers that delivers your videos quickly to viewers worldwide. Uscreen handles this for you |
🤝 Community & Engagement
Social features that let members interact with each other and with you, including posts, comments, and direct messages | |
Private messages between members or between a member and an admin | |
A feature that shows your upcoming scheduled content and tracks member engagement over time | |
Consecutive days a member engages with your content, and a fun way to encourage daily habits | |
Achievements awarded to members for completing specific actions or milestones | |
An automatic system that evaluates new accounts for suspicious behavior and helps keep your People list clean |
📣 Marketing & Growth
Triggered email sequences that run automatically based on member actions, like joining, canceling, or going inactive | |
A one-off mass email sent to a selected segment of your audience | |
An automated email sequence that follows up with users who started checkout but didn't complete their purchase | |
An automation that offers a discount to members who are trying to cancel, giving them a reason to stay | |
An automation that offers former members a free trial to win them back after they've churned | |
A feature that presents an upgrade offer to users at checkout, encouraging them to choose a higher-tier plan | |
A promotional code that applies a fixed or percentage discount at checkout | |
A feature that lets customers purchase a subscription as a gift for someone else | |
A lead generation tool that gives visitors free access to a video in exchange for their email, then follows up with a discount offer to convert them into subscribers | |
A program that rewards your existing members with free subscription days for referring new members to your store | |
Refer to Uscreen | A program that lets creators earn account credits by referring other creators to the Uscreen platform |
Industry Partner | A store that Uscreen has designated as a formal partner, and their referral invitation page uses a sponsorship-style look instead of the standard peer-to-peer referral |
📱 Apps & Devices
Over-The-Top, branded mobile and TV apps for platforms like iOS, Android, Roku, Fire TV, Apple TV, and Samsung TV | |
A subscription or content purchase made directly through an app on the App Store or Google Play | |
A feature that routes purchases through your web checkout instead of the app store, reducing platform fees | |
A function that lets app users reconnect to a previous in-app purchase, which is useful after reinstalling the app or switching devices | |
An alert sent to a member's mobile device about new content, live events, or updates | |
The ability to download content for watching without an internet connection | |
Streaming video from a mobile device to a TV using Chromecast or AirPlay | |
Picture-in-Picture | Watching a video in a small floating window while using other apps on the same device |
🔗 Integrations & Developer Tools
Automated notifications sent to an external system whenever a specific event happens on your store (e.g., a new signup, a purchase, a cancellation) | |
A REST API that lets developers connect Uscreen to external systems and manage customer data programmatically | |
A no-code automation tool that connects Uscreen to 7,000+ other apps without needing a developer | |
Tokenized URL | A one-time magic link generated via the Publisher API that logs a user into your Uscreen storefront — commonly used for SSO setups |
Legacy ID | A field on user and content records that stores an identifier from a previous platform, which is useful for creators migrating from another system who need to match records between the two |
💬 Support & Resources
This right here! Uscreen's documentation hub with guides, tutorials, and answers to common questions | |
Uscreen's own community and resource hub for video creators, built on Uscreen, naturally | |
CSM (Customer Success Manager) | Your dedicated Uscreen contact (available on certain plans), who helps you get the most out of the platform |